10 Things to Consider Before Designing a Real Estate Based Website

When it comes to highlighting the qualities of your business and improving online presence, there are several things that you need to take into great consideration. But the topmost consideration is to focus on your website design.
From excellent functionality and layouts to user-friendly navigation and coding segment, a lot goes into building an attractive, eye-catching, simple yet functional website. Well, this is the case with a normal business or service-based website, but what about the real estate website?
Are you planning to design a real estate website for your business? These days, designing a website is a big hassle as we have to incorporate so many things. 
Thankfully, experts have come with ways to things to consider before designing a real estate website. These tips will guide you through the exact process of enriching an exceptional user experience that inspires viewers and amplifies your business potential.

1) What’s Your Expectation?

Before starting the process of designing, you need to clear your goals and expectation. What do you want from your developers?

What do you want to serve your audience?

What are the attributes of your business?

These are some basic questions that you should ask yourself before jumping into the designing part. 
A good real estate website incorporates easy search functionality, large formats, and quick access to the contact details. However, these are all simple requests and easy to accomplish in a variety of formats.

2) Choose the Domain Related to Your Business 

No wonder, your services are commendable and the most revolutionary, but it is meaningless if your website’s domain name is a random one. People will not easily recognize you. Chances are you may lose a wide array of potential customers.
If you want to stay in the customer’s mind, then you have to choose an address that is relevant to your business. Keep it simple yet meaningful. It’s even better if you put the name of your company or brand somewhere in the address so that people can easily recognize it and use it to avail of your services.

3)  Showcase Your Expertise

Running a business in the fast-paced tech world is not an easy job. You have to earn the trust of your potential customers and make them realize that the time and money they are spending on your site will be worthwhile. 
You can do this by showcasing them your experience, expertise, and the astonishing attributes of your business. Highlight your potential services, and you are good to go. 

4) Mobile-Friendly Website

The contemporary world is too crazy about smartphones; they love to explore things on their mobile rather than going for PC or any other offline alternatives. If your site is unreadable on mobile, chances are you may lose the significant audience. 
No wonder, mobile devices continue to rise year-over-year, so your website must be mobile-friendly else you have to face the hassle of lower search results.

5) Clear & Optimized for Photography

Optimized Photography is the soul of a real estate website. As a fact, real estate websites are image-dominant. 
If you want your business to make a place in people’s heart and mind, you need to showcase great and high-quality photos, slideshow, and video of the properties you’re selling. 
In the end, clients are interested in the properties. So, you are not supposed to forget this segment for sure.

6) Integrate Blog Functionality 

If the photography is soul, the content is the king of a website. Use the power of words and integrate some meaningful blogs on your website. 
Adding a blog to your website is an amazing way to amplify your site’s search value. If you are not ready to start the blog now, then you can wait for a while but don’t extend it too much. 
Also, make sure your website platform support blogging so that you have the option to blog in the future.

7) Integrate Social Media

Integrate your social media accounts into your website and make it easy for your visitors to know your business better.
Incorporating social media accounts will not only help you build a healthy relationship with your customers but also build trust among the audiences. 
There are so many good social media platforms. Facebook and Instagram are the most amazing platforms and will give your business an astonishing boost.

8) Testimonials If Any

Testimonials are a strong way to connect with new customers and build trust. If you are not new to this industry and serving for a long while offline and have happy customers, then consider adding testimonials. It will help you earn more profit and customers. 
Also, you can put the reviews of your previous client so that the new visitors can check it out before avail your services. Apart from all these factors, a testimonial is something that will give you confidence. You know the magic of good words and appreciation always works.

9) Be Ready to Opt New Changes & Be Flexible

A good website is always acquainted with the new market trends and ready to integrate these changes. Understand that designing a website isn’t something you do once and forget; you have to make changes based on user feedback and current market trends. 

10) Knowledge about SEO 

It is no secret that SEO has become an imperative and unavoidable part of running a business online. If you know that SEO is important for your business, then why not integrate it. 
From sitemap to Robot.txt file to Google Analytics code, add each and everything on your website so that your website gets acknowledged on the search engine.

11) Community Pages

Community pages are an important part of the real estate website. Real estate websites that offer fast searches for towns and communities make it easier for their customers to find what they are looking for. If you are serving more than one town, then you can include community pages for every town in their area.
This is how you can make a real estate website pretty easily without much hassle. So always consider these points, and you can also contact us for any assistance.

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